三福品牌

founded in 1992, is the starting point of trendy lifestyle
Our stores are located in main business districts of first, second, and third-tier cities across the country
focusing on providing a place for diverse young people aged 18-25 to explore different selves

BRAND STORY
Sanfu, founded in 1992, is the starting point of trendy lifestyle. Our stores are located in main business districts of first, second, and third-tier cities across the country, focusing on providing a place for diverse young people aged 18-25 to explore different selves. Sanfu meets the daily needs of young people with dozens of categories and up to tens of thousands of product SKUs. We help young people create an undefined trendy life market through products, space, experience, and feelings, combined with multiple life scenarios. This leads to the extraordinary everyday.

Help young people explore trendy lifestyles

Become the preferred lifestyle brand for young people

BRAND HISTORY
1992
We were born in Fujian

We were born in Fujian

Sanfu Department Store predecessor - Fuzhou Rongxin Department Store opened, mainly selling men's and women's clothing, as well as accessories and underwear, taking the first step in fashion for local young people

We were born in Fujian
1998
We stepped out of Fujian, looking forward to meeting young people across the country

We stepped out of Fujian, looking forward to meeting young people across the country

Anhui Hefei Changjiang Road store opened, Sanfu stepped out of Fujian and began its national chain journey, looking forward to sharing trendy life with more young people

We stepped out of Fujian, looking forward to meeting young people across the country
2007
We took root and grew in more than 80 cities, growing together with you

We took root and grew in more than 80 cities, growing together with you

With more than 110 chain stores in more than 80 cities and over 5,000 employees, Sanfu not only expanded geographically, but also became a trend for the younger generation in terms of service and products

We took root and grew in more than 80 cities, growing together with you
2011
From this year on, we became the familiar look to you

From this year on, we became the familiar look to you

Adopted the new "nine-grid" logo designed by renowned Japanese graphic space master Lin Guangxing, with a brand new image, continuing to provide fashionable life for young people

From this year on, we became the familiar look to you
2015
"Go to Sanfu for a visit" became the fashion synonym for young people

"Go to Sanfu for a visit" became the fashion synonym for young people

Established Hebei region; expanded Northeast market; began brand cooperation with shopping centers led by Wanda, bringing trendy life to customers of more than 200 shopping centers

"Go to Sanfu for a visit" became the fashion synonym for young people
2021
We took another new step, hoping to discover new possibilities in life with you

We took another new step, hoping to discover new possibilities in life with you

Sanfu brand upgrade, opened the first lifestyle collection store, providing younger generations with more diversified trendy choices

We took another new step, hoping to discover new possibilities in life with you
2023
From a seed to lush foliage, we grow together with young people

From a seed to lush foliage, we grow together with young people

Sanfu has over 1,000 stores, spread across large, medium and small cities nationwide. We not only witness the growth of generation after generation of young people, but also continuously innovate ourselves, exploring new futures with them

From a seed to lush foliage, we grow together with young people